--- title: Recording Retailification of Retirement Plans description: "Explore the risks and conflicts of the \"retailification\" trend in retirement plans and learn how to effectively manage them for better participant outcomes." image: https://www.multnomahgroup.com/hubfs/Recording_Social_Retailification.png --- [![Multnomah Group](https://www.multnomahgroup.com/hs-fs/hubfs/canoe/logo-color.png?width=415&name=logo-color.png "Multnomah Group")](https://www-multnomahgroup-com.sandbox.hs-sites.com) [Careers](https://www.multnomahgroup.com/careers) Follow Us: [![Contact Us](https://no-cache.hubspot.com/cta/default/309123/8ea0f5b0-6d32-4c0c-be03-e645ed736c36.png)](https://cta-redirect.hubspot.com/cta/redirect/309123/8ea0f5b0-6d32-4c0c-be03-e645ed736c36) # Understanding the Risks and Conflicts in the "Retailification" of Retirement Plans webinar recording The retirement plan marketplace continues to evolve as the asset pools served by recordkeepers and consulting firms grow. Plan sponsors are increasingly using retirement plans as a starting point to discuss a broad array of investment and spending issues beyond pure retirement saving. Retirement plan consultants and advisers are adopting "holistic advice" approaches to employee communication and guidance. The "Retailification" of Retirement Plans The concept of "retailification" refers to leveraging institutional relationships to sell retail products and services to participants. While this approach may offer some benefits, it inevitably presents several risks and conflicts that plan sponsors need to be aware of and manage. What's Covered: - Differences between wholesale and retail approaches in retirement plans - Methods of generating additional compensation by recordkeepers - Historical context and predictions for the retirement plan industry - Managing and mitigating conflicts of interest - Guard rails and regulatory efforts Why Watch? Gain a comprehensive understanding of the evolving landscape of retirement plans and the potential risks and conflicts associated with the "retailification" trend. Learn how to manage and mitigate these conflicts to ensure the best outcomes for plan participants. ## Interested in a copy of the presentation materials? Fill out the form below for instant access to the presentation PDF. [Contact](https://www.multnomahgroup.com/about-us/contact-us) [(888) 559-0159](tel:8885590159) [1155 SW Morrison Street, Ste 501, Portland, OR 97205](https://www.google.com/maps/place/1155+SW+Morrison+St+Suite+501,+Portland,+OR+97205) © 2026 Copyright Multnomah Group Inc.