White Papers
We believe there are six areas where recordkeeping vendors have tried to monetize their relationship with retirement plans. This plan sponsor guide focuses on the fourth way of generating excess revenue ?ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??cross-selling retail financial products. For plan sponsors, it is important to understand how recordkeepers cross-sell retail financial products and what the plan sponsor?ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ?ÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???????s obligation is to reduce or eliminate such cross-selling.