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We believe there are six areas where recordkeeping vendors have tried to monetize their relationship with retirement plans. This plan sponsor guide focuses on the fourth way of generating excess revenue ?ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??cross-selling retail financial products. For plan sponsors, it is important to understand how recordkeepers cross-sell retail financial products and what the plan sponsor?ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ??????ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ?ĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂÄÂĂÂÄÂĂÂĂÂĂÂÄÂĂÂ???????s obligation is to reduce or eliminate such cross-selling.